Facebook launches another Snapchat clone, 'Messenger Day'

The famous 'muse' aka Snapchat, which has been inspiring many social media platforms to imitate its Stories feature has got one more name under its cover, Messenger. Yes, after Instagram, WhatsApp, the social media giant Facebook has integrated the Stories feature into Messenger also.

Facebook has globally launched a feature called Messenger Day, which primarily offers the ability to share photos and videos with your friends that automatically disappear within 24 hours. Basically, it's the same Snapchat Stories feature, but with a different name.

This feature is being rolled out globally to all Android and iOS users via an update, and you can manually check Google Play and App Store to see if the update has arrived or not.

Users can also add photos or videos to 'My day' from a conversation they're having with a friend or group of people. After sending the photo or video, users will get the option to “add to your day.” One can also customize how he/she shares by tapping the “more” icon and then choosing “Everyone Except” or “Custom.”

Facebook’s VP of messaging David Marcus told TechCrunch, "This is about today. It’s not about yesterday. It’s not about tomorrow. The two key functionalities are 1) I’m going to set context because it’s going to make for better conversations if people know where I am and what I’m doing. And 2) It’s about where I want to take my day, like ‘I’m bored, and I want to go out for coffee’ or ‘I want to go see a movie’ so I’m going to use a frame, take a photo, and see which of my friends are going to engage with me to actually make that plan, because planning is one of the core capabilities of a messaging app.”

Whether its WhatsApp Status, Instagram Stories or Facebook Stories or Messenger Day, all are clearly aimed at limiting Snapchat's user growth. WhatsApp and Messenger have more than a billion users each, the vast majority of which are outside the United States i.e. territories where Snapchat is yet to reach and Facebook is taking away Snapchat's basic appeal by incorporating those features in its own products.