Facebook finds a new way to fight fake news

Facebook has found a new way to identify and remove false and spam news in the user's News Feed. The social network is using artificial intelligence to identify when a link leads to a website of worst user experience, like sponsored content spam, and other negative cues, and then will restrict the posts and ads leading to those pages.

Facebook claims that a user who posts a lot- 50 plus times a day is very often sharing posts that the company claims to be spam or false news. So now, Facebook is going to identify these links and cut down on their distribution on their network.

"These links are disproportionately problematic," Adam Moserri, Facebook's VP of News Feed told Recode. He further added that these links are often click-bait, sensationalism or false news. “It’s one of the strongest signals we’ve ever found for identifying a broad range of problematic content.”

This initiative is latest in the series of changes that Facebook has brought in to fight fake news in past six months. Importantly, publishers that don't have this kind of low-quality landing page experience are going to see no changes or maybe even a small increase in traffic. This change could prioritize more premium publishers, and give Facebook a cleaner platform to present to brands.

Facebook recently " target="_blank">released a statement regarding its efforts to reduce spam and false information on the platform by cracking down on fake accounts.