Facebook is totally smitten by Snapchat! If we dig the history of Facebook trying to create a clone for Snapchat, we can see how it has made enough alterations to 'fit in' just-like Snapchat among youth. It all started with Stories, followed by Quick Updates, Filters, and then launching a Snapchat clone itself in Poland.
However, after so many events which the company labels as 'inspiration', Facebook is yet to change its course. Facebook reportedly tried to acquire a Snapchat-like service - Snow - but failed the same way it had when trying to acquire Snapchat.
According to the TechCrunch report, Facebook tried its hand at acquiring Snow. Backed by Naver, the $25 billion-valued Korean firm, Snow garners around 80 million downloads, adding around 10 million more every month. When Facebook CEO Mark Zuckerberg contacted Naver Chairman Hae-Jin Lee with an offer to acquire it- Lee rejected the offer because he believes Snow has the potential to become a similar success, like Snapchat.
Zuckerberg, it's time to learn from your mistakes!!
Though Snow is new in the market, it offers more filters than Snaphat - 36 filters and more than 200 masks. But, it doesn't include as many features like Snapchat. Some options include filters for both images and videos that involve celebrities, cartoon characters, fairies and even one scene as a drunken ‘salary man’ making a toast.
On the other hand, Facebook is not the only one to show interest in Snow. The company's growth has also encouraged acquisition interest from Tencent, Alibaba, and others.