eBay acquires e-commerce analytics platform Terapeak

eBay is acquiring Terapeak, a Toronto-based startup that leverages data around supply, demand, and pricing in order to arm merchants with the information to sell their goods. Terms of the deal weren’t disclosed.

Founded in 2002, Terapeak’s cloud-based data platform lets sellers track supply, demand and pricing data both historically and in real time. eBay will integrate some of Terapeak’s tools directly into its Seller Hub, giving eBay sellers access to better analytics for their online storefronts.

“Nearly 2 million sellers currently manage their eBay business on Seller Hub,” said Bob Kupbens, vice president of B2C selling at eBay. “Expanding Seller Hub to provide additional capabilities from Terapeak will help our sellers be even more successful and enable them to more effectively manage their businesses on eBay.”

Terapeak is one of several acquisitions eBay has made to improve its platform within the last few years. For example, it purchased AI service Expertmaker to clean up its item listings last year. Next buy was SalesPredict to help boost conversion rights by targeting the right potential customers.

The deal with Terapeak isn't completely surprising as eBay and Terapeak have actually had a data partnership in place since 2004, and the duo announced an extension to this agreement last November.

“eBay’s planned acquisition of Terapeak makes so much sense for everyone involved, particularly for our customers,” said Kevin North, President and CEO of Terapeak, in a statement.  “We are excited to continue our vision of empowering merchants to discover what to sell on eBay and how to optimize their listings for maximum performance. Over time Terapeak’s capabilities will become naturally integrated with eBay’s Seller Hub, therefore becoming more robust and providing merchants with a single place to manage and elevate their e-commerce business.”