Dropbox and Salesforce ink pact for two-way access between their platforms

Dropbox and Salesforce have partnered to have their platforms linked for the joint customers. Specifically, it involves having Dropbox folders embedded in Salesforce Commerce Cloud and Marketing Cloud giving them a kind of light-weight digital asset management solution.

The companies said they are basically focused on two key areas as the integrations roll out: Brand engagement and digital asset management, and productivity and collaboration for teams in a cloud environment.

Customers will be able to easily share files they have stored in Dropbox with colleagues through Salesforce’s Quip service, which provides a live collaboration environment for documents, spreadsheets, and presentations. In addition, Salesforce’s Commerce Cloud and Marketing Cloud Services will allow customers to create customized Dropbox folders that will help them collaborate both internally and externally.

"The goal is to bring together and further integrate our platforms and build new tools," said Dropbox COO Dennis Woodside. "We have been partners for four years, but this is taking everything to a new level in terms of bringing our two companies together. This is entering a strategic partnership of a different magnitude."

In long term, the companies said they want to extend the integrations to the consumer channel. For instance, an automotive company using Commerce Cloud would be able to update a vehicle owner's manual directly into a consumer's Dropbox account.

Dropbox and Salesforce are no strangers. Dropbox has integrated with Salesforce through an AppExchange add-on, and Salesforce Ventures has been a Dropbox investor since 2014.

Dropbox announced a similar partnership with Google last week to integrate some of Dropbox’s capabilities with the its G Suite productivity software. Dropbox already has a number of existing technology partnerships, including those with Adobe, Microsoft, and Autodesk.