Digital will completely alter the software market: Gartner

MUMBAI, INDIA: The India software market is on track to reach $5.3 billion in 2016, a 12.8 percent increase from 2015, according to Gartner.

The rise will be largely driven by the following factors:
Software as a service (SaaS) adoption and development

Open source software (OSS) adoption, and its broader market implications

Changing buying behaviors and purchasing styles associated with digital business and the digital India initiative of Indian government

Demand for specialized software vendors that can deliver on the digital business vision

According to Bhavish Sood, Research Director, Gartner, enterprises want to know how to use digital technologies, services and disciplines to create new growth opportunities.

“It is also evident that the Indian government is serious about leveraging information technology for effective governance. The Digital India initiative, MyGov citizen portal, the Self-Employment and Talent Utilization (SETU) program for start-ups, and smart cities initiatives are some examples,” he said.

“In 2015, the Indian economy has shown signs of resurgence, with increased efforts by the government toward ease of doing business, which has triggered a significant increase in foreign direct investment (FDI) inflows which have grown to $30.9 billion, a 27 percent increase year over last year,” Sood said.

“Branded companies that sell to consumer markets are more rapidly purchasing and adopting digital applications to expand their digital footprint and strengthen their competitive positioning. Increasingly, Indian enterprises will be evaluating emerging technology solutions on innovation and business impact rather than cost and ease of deployment,” he said.