Dell & EMC's combined enterprise biz will be called Dell EMC

USA: Dell Chairman and CEO Michael Dell said that the Dell and EMC combined family of businesses will be called Dell Technologies, after the merger.

Dell Technologies will comprise the combined enterprise infrastructure businesses of Dell and EMC, the PC business and affiliated businesses including VMware, SecureWorks, Pivotal, Virtustream and RSA.

“Dell EMC” will be the name and sub-brand for the company’s enterprise business. This includes products and solutions sold directly and through the channel to business and institutional customers.

“Dell” will be the name and sub-brand for the company’s client solutions for Consumers, business and institutional customers.

The visual identity of the sub-brands will be revealed when the transaction closes.

During a keynote presentation at EMC World in Las Vegas, CEO Michael Dell said, “Our vision is a strategically aligned family of businesses that brings together customers’ entire infrastructure, from hardware to software to services, from the edge to the core to the cloud.”

Dell and EMC share similar cultural and intellectual skill sets, complementary product lines, and a focus on driving the best customer and partner outcomes, said he.