DataSift powers real-time and historic analysis of consumer engagement on Tumblr

SAN FRANCISCO, USA & LONDON, UK: DataSift, the platform that powers the social economy, continues to advance the way enterprises capture the business value of social data with the addition of Tumblr as a data source.

Tumblr data will be available beginning today to DataSift subscribers, providing not only real-time data from the Tumblr fire hose, but also Tumblr historic data for the first time. This will enable organizations to run sentiment analysis on the more than 5.5 billion global Tumblr interactions that happen each month.

The explosion of real-time consumer engagement on social channels such as Tumblr provides brands with unprecedented insight into consumer attitudes and behavior, allowing for tighter relationships with consumers.

DataSift's platform provides sophisticated tools that allow organizations access to data that captures the complete commentary on their brand in order to build applications or make data available for analysis.

DataSift curates data from a wide array of social media sources ranging from Facebook and Twitter, to Amazon reviews and YouTube videos, as well as enterprise data to determine consumer sentiment, engagement and loyalty.