CyberMedia ties-up and invests in TechShots to give tech news within 600 characters

CyberMedia India limited is South Asia's largest B2B technology brand. It owns magazine brands like Dataquest, Voice&Data, PCQuest and DQChannels. The tech news giant on Wednesday announced a strategic investment in TechShots.

TechShots, on the other hand, is India's first B2B short news app for technology decision-makers. It curates national and international technology news every day. Then, it summarizes it in less than 400 characters for easy and fast consumption. Then, it directs the news to the source. Currently, it has emerged as the most highly rated B2B technology news app on Google Play store. According to the company, the impressions on content continue to grow at 30 per cent month-on-month.

What are the terms of the deal?

As per the terms of the agreement, CyberMedia will drive the content of TechShots. It will bring over four decades of B2B technology news publishing experience. TechShots with their digital-first strategy will empower CyberMedia's digital media presence. In this digital content consumption age, 80% of the content is consumed on handheld devices. And thus, the partnership brings together experience and technology.

What did industry leaders have to say on the matter?

Pradeep Gupta, Chairman & Managing Director of CyberMedia India Ltd., will mentor TechShots' team. He cited that traffic on online news websites increased by 17% week-on-week during 1st week of COVID crisis lockdown as per industry study.

Commenting on the partnership, Thomas George, Managing Editor & President, CyberMedia Publications said:

"As per industry studies, News aggregator apps (22%) and other proprietary news apps (76% ) witnessed a sharp jump in viewership. With this association, CyberMedia will cater to the increasing demand for technology news. Also, it will disseminate it to the larger audience set through multiple digital platforms and consumption formats.

Akhilesh Shukla, Founder, and Editor-in-Chief of TechShots said that "IT decision-makers are hard-pressed for time, even as they would like to keep abreast of the latest technology trends. TechShots resolves this issue by providing high-quality content, written in not more than 400 characters, keeping in mind the tight schedule of the technology professionals. The app is easy to navigate and is designed to appeal to professionals from diverse technology backgrounds.

He further added that CyberMedia comes with a strong legacy of producing quality content in line with the requirement of the IT decision-makers. So, we are excited and thrilled to partner with Cybermedia and PG, and we are confident that it will be a long and fruitful association.