CXO of the week: Manik Bambha, Co- founder & President, Viewlift

ViewLift is a cloud-based streaming platform headquartered out of New York, offering a complete end-to-end solution to content owners to distribute and monetize their content across multiple device platforms, including web, mobile, over-the-top, connected TV, smart TVs and gaming consoles. ViewLift operates across the digital ecosystem, understanding each device’s unique requirements and best practices.

Manik Bambha heads Sales, Product, Tech andMarketing for ViewLift in his role as Co-Founder & President.  With over 15 years of experience, he has been a strategic leader with experience in the Media and Entertainment industry. He also has a deep understanding of social, web, mobile, OTT, CDN, live, stats and distribution.

Recently we have engaged in an interview with Manik Bambha, Co- founder & President, Viewlift. He talked about his business operations and what are the plans for future expansion and much more.

Introduction.

Manik Bambha is the co-founder and the president of ViewLift. Bambha has served in engineering leadership roles at some of the biggest tech companies, including Fox Interactive Media and Myspace. He holds bachelor’s and master’s degrees in computer science from the University of Pune and the University of Southern California, respectively.

Give us a brief about the specialization and services that ViewLift offers? 

ViewLift offers best-in-class OTT and streaming solutions for content owners to distribute and monetize content via Web, Smartphone, OTTs, Smart TVs and Gaming Consoles by deploying branded native apps. ViewLift owns the IP for the complete tech-stack and offers highly competitive time-to-market. ViewLift platform also offers sophisticated platform and user analytics in real-time. Additionally, VL has integrated with a number of global payment gateways to help clients achieve better user acquisitions. Recently, VL has gone multi-cloud to offer both AWS and Google Cloud infrastructure for clients to optimize performance, cost and service uptime.

What, as per you, are the five important things that ViewLift should be looking at today? 

Continue to innovate based on customer growth objectives to give them support they need from their tech partner

Leverage AI & ML to protect content and user information from piracy

Leverage ChatGPT in the Content and Streaming world

AI-based UX/UI, personalized to taste and preferences

More distribution end points, get every eye

In how many countries do you operate and what are the plans for future expansion? 

We are a global company and headquartered in New York. We have our offices in India and we recently opened our office in Madrid, Spain.  Our clients are spread across, North America, Europe, Africa, Asia and Australia

What is your growth strategy which sets you apart from your competitors?

Some of our growth strategies which we follow here at Viewliftare our customer centric approach and adding purpose driven features to position our clients for success. We have complete tech stack built inhouse to have greater control to deliver reliable performance and viewing experience. Our modular framework and pricing allow customers to choose their choice of distribution and scale as they grow. Our continued innovation and partnerships to keep the product up to date & at the forefront in the industry.

How are you leveraging your technology platform to offer services to your customers? 

Our proprietary IP for the full tech-stack to enable any content owner to go DTC in a short time to market. Our multi-cloud infrastructure gives platform owners the choice to select cloud services to optimize their performance, cost, and uptime. The in-built real-time analytics give a 360-degree view of their platform and users. Our modular framework allows customers to scale up easily.

As OTT platforms with great content are a must-have nowadays. How does ViewLift convince them to opt for their services? 

ViewLift has a strong leadership team with decades of experience in shaping the industry. Our proprietary tech stack end-to-end solutions are packed with a competitive advantage and are in sync with the demand of the current market. Our existing clients from diverse industries are part of our success story and are succeeding with ViewLift. Apart from being a tech provider, we have experience in operating as a successful DTC platform (Snagfilms).