CureFit acquires Bangalore-based yoga studio a1000yoga

Healthtech startup CureFit has acquired Bangalore-based yoga chain a1000yoga for an undisclosed amount, the company said. The acquisition will enable CureFit to gain a stronger foothold in the fitness segment. a1000yoga is CureFit’s third acquisition in the fitness vertical in less than a year after CULT and Tribe Fitness Centres.

“We are excited to announce the acquisition of a1000yoga. Yoga is rising as one of the favored wellness choices amongst our key target group. This once thought traditional practice is now being embraced quickly as a contemporary form of wellness. a1000yoga’s depth of Yoga offerings and quality trainers will accentuate CULT’s offerings,” said Ankit Nagori, Founder, CureFit.

Launched in 2011 by yoga teacher Pradeep Sattwmaya, a1000yoga has three yoga centres and 1,000 customers. Two of the three centres will be rebranded as Mind.Fit while the third will be converted into a Cult fitness centre.

“In the last 6 years, a1000yoga has built a reputation for itself in Bengaluru through the professional and highly-effective yoga service that we have provided. We are very happy to now partner with CureFit and take these quality offerings across India,” said Pradeep Sattwmaya.

Founded in 2016 by former Flipkart executives Mukesh Bansal and Ankit Nagori, CureFit serves as a holistic healthcare platform with focus on mind, body and diet. In May, CureFit launched its app in Bangalore. The company aims to be the fitness hub for customers, so apart from offering subscriptions to Cult and yoga centres, it sells health food subscriptions and mental wellness content. Recently, the company teamed up with Hrithik Roshan’s lifestyle brand HRX to offer the latter’s workout plans under the Cult.fit programme.