Cheetah Mobile to strengthen its presence in Indian market

BANGALORE, INDIA: Cheetah Mobile announced its top four priorities for India which include expanding local partnerships, hiring local talent, promoting Cheetah Ad Platform, and investing in local startups.

“Our top markets are India, USA and Europe.We have over 400 mn active users of which 9pc is from India.  The mobile internet market in India is growing rapidly with over 150 million users already accessing the internet off their mobiles.We see India as one of the most important market. With our wide range of utility applications, including Clean Master, CM Security, CM Browser, Photo-Grid and Battery Doctor, as well as our expertise in app monetization, we aspire to create a safer, speedier, and simpler environment for smartphone users in India.” said Sheng Fu, CEO at Cheetah Mobile.

Cheetah Mobile opened its first branch office in Delhi in May, and has already started collaborating with Micromax. Additionally, Cheetah Mobile will utilize its massive user base to help local app developers on user acquisition and monetization.

The second priority is to focus on hiring local talent in the fields of international business development, marketing communications, and user interface design across Delhi and Bangalore to expand Cheetah Mobile’s presence in India.

The company also plans on investing in local start-up companies, particularly early stage startups with great potential.

Cheetah Mobile’s recent financial quarterly results revealed that the company’s mobile revenues increased by 634pc year-over-year, accounted for 64pc of total revenues.

Recognizing the potential of mobile advertising in India, Cheetah Mobile launched the Cheetah Ad Platform at GMIC Bangalore on September 10.

Cheetah Mobile’s flagship product, Clean Master, is the most downloaded mobile application in the Google Play Tools category globally by monthly downloads in June 2015, according to App Annie.