A CEO’S Guide to Your Startup Journey: Episode 4

Customer is undoubtedly “the king” and is extremely important for startups that are constantly in the phase of scaling up. Offering a superior customer experience is imperative for businesses to sustain business development. In addition to that, the pandemic has completely redefined the meaning of customer experience. While a customer was always of foremost importance for companies, the pandemic has certainly placed them on a higher pedestal.

In this episode of the “CEO’s Guide to Your Startup Journey”, Vikas Bhonsle, CEO, Crayon Software Experts talks about how startups can offer superior customer experience. Vikas gives unique insights into how the consumers have evolved drastically, be it in retail, healthcare, or any sector especially post-pandemic, and also gives a peak into some of the customer experience trends that are expected to redefine the business landscape in the days to come.

Some of the top highlights of this episode are as follows:

• Startups need to have a clear vision for creating a superior customer experience, define it and make sure that they are applying it. 
• Taking customer feedback constantly throughout the product life cycle in real time is extremely important.
• Establishing an emotional connect with the customer, for reasons other than business, is necessary as well.
• Creating a seamless experience for the customer should be a priority.

Various studies have stated that customer experience is the top business priority over the next 5 years. Therefore, keeping in mind the salient factors that impact customer experience should certainly be given precedence, says Vikas.