Can a brand makeover boost Snapdeal business?

These are trying times for Indian online marketplace. On the one hand, startups are reeling under the combined onslaught of slender funds and valuation markdown and on the other the competition in the market is getting fierce every passing day.

If Flipkart has undertaken a reshuffling of executives to strengthen its market position, Snapdeal is eyeing a brand overhaul for the same reasons. The $5 Billion plus valued Indian e-commerce giant has initiated a makeover of sorts with changes in logos, taglines and much more as it seeks to create a clear niche for itself in a market that is now dominated by Flipkart and Amazon India, reports Livemint.

According to the report, the new logo of Snapdeal may have a single color unlike the current combination of red and blue. The logo apparently bears a resemblance to that of Dropbox. In addition to it, the company can come up with another new tagline for this festival season.

The makeover, that is being personally headed by Snapdeal co-founder Rohit Bansal, with advertising agency McCann Erickson will be made public before Diwali, a time when e-commerce companies in India witness peak traffic and orders.

Recently, the company also revealed that it would spend nearly 200 crores on a 360-degree marketing campaign. It will launch the campaign across all media platforms - TV, print, social media, YouTube and others next month. The campaign will run for nearly 2 months till Diwali season.