Bumper opening for Xiaomi Mi Home with Rs 5cr sales in first 12 hours

Xiaomi knows the importance of India in its global expansion plans and well, India never disappoints the Chinese tech company either. The company launched its first Mi Home store in India on May 20th and raked in a record-breaking Rs 5 crore in sales revenue within first 12 hours.

Over 10,000 customers showed up on the opening day at Mi Home store to purchase Xiaomi phones, ecosystem products, and accessories. "It was an extremely emotional day for all of us at the opening of our first Mi Home store. I am humbled by the unprecedented outpouring of love from all our Mi Fans who started lining up from 8 AM in the morning," said Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India.

The Chinese company is experimenting with the offline channel in India after its successful online strategy. "These stores represent Xiaomi's 'Internet+' and 'new retail' approach - combining the Internet efficiency of e-commerce with the service and user experience of offline retail," said the company.

Most of the revenue from the day one of the new stores was generated from their top selling Redmi phones like Redmi 4, Redmi 4A, Redmi Note 4. It also included the sales of audio accessories, Mi VR Play, Mi Air Purifier 2, newly launched Mi Router 3C and Mi Band 2.

Notably, Redmi 4 was also made available first at Mi Home store while it launches online starting today. Xiaomi plans to open 100 Mi Home stores across India in the next two years. Upcoming Mi Home stores will be located in other metro cities such as Delhi, Mumbai, Hyderabad and Chennai.