BookMyShow acquires digital entertainment platform Nfusion

Online entertainment ticketing company BookMyShow has acquired Sharjah-based audio and video on-demand platform Nfusion for an undisclosed amount in an all cash deal.

The acquisition will help the Mumbai-based firm enhance its audio streaming offerings. “We are excited to foray into audio entertainment through our offering ‘Jukebox’ (its online audio entertainment offering), which uses Nfusion’s technology,” BookMyShow director Parikshit Dar told PTI.

Nfusion was set up in Middle East in 2009 by Shoaib G.M. Khan, Sivagurunathan S and Prabhakar Reddy as a HD video-on-demand platform which allowed its users to stream videos online.  BookMyShow will be using Nfusion's scalable tech solutions, especially CMS (content management system), for its foray into audio entertainment.

The Nfusion team will be headed by Shoaib, while Sivagurunathan will lead the Architecture and DevOps teams at BookMyShow. To lead the vertical, BookMyShow has appointed Aditya Kuber as associate vice-president – audio entertainment. He will report to BookMyShow CEO and founder Ashish Hemrajani.

This is BookMyShow’s fourth acquisition this year after it acquired Hyderabad-based online movie ticketing platform MastiTickets, invested in Pune-based DIY platform Townscript and also acquired Mumbai-based local food and restaurant recommendation engine Burrp.