Bing now includes Fact Check labels in the search results

Following in the footsteps of Google, Bing has officially announced the support for 'Fact Check' labels in the search results. The labels may be used on both news articles and web pages that Bing has determined contain fact checking information to allow users to know which information is trustworthy. The label could be applied to any page that has a schema.org ClaimReview markup included in the page.

The feature that should help to call out incorrect stories may be used on a broad category of queries including news, health, science and politics. Bing is also working with Fact-Checking organizations like PolitiFact, Snopes, and others to surface the relevant fact checking information.

When adding this schema to your page, you need to consider these points-

a) The analysis must be transparent about sources and methods, with citations and references to primary sources included.

b) Claims and claim checks must be easily identified within the body of fact-check content. Readers should be able to determine and understand what was checked and what conclusions were reached.

c) The page hosting the ClaimReview markup must have at least a brief summary of the fact check and the evaluation if not the full text.

The spread of fact-checking labels follows the controversial US Presidential elections that reportedly were marred by a massive influx of fake news and false propaganda. Google added this feature to its news sections late last year, before bringing them to search in April.