How is Big Boy Toyz changing the pre-owned luxury automobile market in India?

Established in 2009, the Big Boy Toyz has taken over the luxury pre-owned car market to the exotic level. It has made an array of 24 finest car brands with over 100 cars to choose from; available under one roof and click.

Read on to explore what went behind, how they wooed the elite and what is yet to come. Jatin Ahuja, MD and CEO, Big Boy Toyz throws light on how the startup is increasing digital presence considerably.

The Customer

Indian auto market has been on a boom and is the 6^th largest globally. The auto manufacturers from all over the world are attracted by the Indian market; for both, manufacturing and selling cars to the Indian and export market. However, there has always been a space for luxury cars in India. It is home to more than 3.5 lakh luxury cars. Luxury vehicle sales account for about 1.2% of the overall automobile market in India, compared to 13% in China and 10% in the US.

The Challenge

After the coronavirus pandemic, the entire Indian automotive industry came to a grinding halt earlier this year. And so did the luxury pre-owned car segment – not in terms of sales but terms of logistics. At BBT the major -issue we faced was to deliver our cars and make them accessible for our clients to view or experience them and which is where the restructuring digitally came into the picture where they could take a virtual tour of their car and have it delivered without the need of stepping out. To get this going, we asked for support from the government and made it possible.

The Solution

Thus, it is the pre-owned car market that is certainly positioned well to catalyze the process and we are all geared up to woo our customers with our exotic beauties that are hand-crafted to perfection. In the last year, demand for used cars has soared with over 42 lakh buyers (Source: CRISIL), which clearly indicates things are heading in the right direction.

The Team

Jatin Ahuja, MD and CEO, Big Boy Toyz

We at BBT are a bunch of truly enthusiastic individuals. We truly believe that the clients’ need exotic pre-owned vehicles that will entice them to pick something novel, which would in return suit their style and personality and allow them to live a life of extravagance with the Big Boy Toyz cars.

The Implementation

Over the years, the used car market is witnessing a boom in the country, with the demand for luxury cars continually increasing. However, with the pandemic, there has been a shift towards virtual experiential marketing for luxury car companies. It is during times like these, automobile manufacturers and retailers are realigning their marketing strategies to the “new norms”. They offer promotions to woo customers. From test-drive at doorstep, customization, booking, up to payment, and delivery, digital marketing is the way to go in the future as more and more industries are embracing digitization.

Results

Social distancing, contactless purchasing, and virtual experiences are demanding for technology in the sector. Further, digitization is assuming a critical part in empowering the development of the used car market. On a company level, we are constantly increasing our inventories and presence and plan to market these beauties aggressively to the niche crowd – who want to settle only for the best.