Besides Siri, iPhone users can now also use Alexa's services

Siri is getting a new roomie, Alexa. Yes, now iPhone users would not only be availing the services of the intelligent virtual assistant, Siri but could also use Amazon's app with its digital voice assistant, Alexa.

Though Siri will be the primary personal assistant, whenever iPhone users visit Amazon's app, users can talk to Alexa. This integration will also allow users to speak with Alexa, even when they are away from their homes.

Inside the Amazon App for iOS, there will be a microphone icon near the top of the screen that you can press to call up Alexa. The digital assistant will not only help you with Amazon products or orders related questions but also play songs from Amazon Music, give you news updates, check up facts, tell you jokes and even read Kindle books aloud. Obviously, Amazon app users get access to Alexa's more than 10,000 skills.

Amazon says the feature begins rolling out today and should be available to all US users by next week.

Amazon wants more and more people to use Alexa. The company is integrating its Alexa services for Roomba owners also, to control their robot vacuums. Also, Amazon has extended free AWS credits to Alexa developers.