Awaiting a Steve Jobs moment for smartphones!

Apple iPhone SE: iPhone 6s in iPhone 5s’ size. Samsung Galaxy S7: water resistant. G5: an accessory slot. HTC 10: Android at it’s purest. This description is all that all of these super smartphones genuinely have or can boast of. How boring, honestly.

The mood seems to be spreading like fire, that smartphones have reached their peak. All the so called ‘new launches’ in the past one year or so have been merely a marginal improvement over last year’s model. None of them have redefined the way we phone, nor have they blown us away with unprecedented speeds, or wowed us with extraordinary battery life.

They’re all actually remarkably similar in some ways. The Android phones all feature the exact same processor. They’re all using fast charge batteries that get you up to 50-percent battery life in a matter of minutes. They all have 1440p displays that are pretty damn stunning with either glass or metal slabs. That’s it. Few phones which still excite are types like Posh Mobile Micro X S240.

Phone design has plateaued. The exciting advances of last decade are waning. They can all play 1080p video without hiccups and the cameras can catch decent images in low light. Even the screens have improved. Touch responses are phenomenal, something you couldn’t say four years ago. Forget playing games, it was hard enough typing your password.

So now, it isn’t about finding a good phone—it’s finding a bad one. And that isn’t a bad thing though super boring for tech enthusiasts and reviewers who cover them.

As consumers, you might be happy that there is nothing to lure you into replacing your 8 months old smartphone but companies are clearly on the losing side here.

Apple saw their sales growth slow due to consumers’ boredom with the iPhone. Samsung too. The smartphone boom we’ve all been enjoying since 2007 seems like coming to an end. It has happened before. In 1998 every computer looked the same—a beige box sucking dust in and spitting out heavily pixelated renditions of the Oregon Trail.

That’s when Steve Jobs returned to Apple and created the original iMac, and like the iPod and iPhone, it sent a shock through the industry. Design (and color) became critical to success. People got excited about computers again.

Eagerly awaiting another such moment for smartphones too.