Ather Energy opens its 5th retail outlet in Karnataka

Ather Energy, India’s first intelligent electric scooter manufacturer. They have inaugurated its new retail outlet - Ather Space at Vijayanagar, Belgaum, in association with the Bellad Group. 

This will be Ather Energy’s fifth retail outlet in Karnataka, including two in Bengaluru, one in Mysore and one in Hubli, also operated by Bellad Group. The Ather 450X, one of India’s quickest and smartest scooters, alongside the Ather 450 Plus, will be retailed at Ather Space.  

The opening of Ather Space in Belgaum is driven by significant consumer demand from the city. Many Belgaum customers purchasing the Ather scooters from nearby outlets of Hubli and Mysore saw it, even before the launch of this experience centre. 

The new Ather Space will provide a unique ownership experience along with complete service and support for the owners. It will offer customers an opportunity to learn about every aspect of the vehicle. They can also book test ride slots on Ather Energy's website before visiting the experience centre.

Speaking on the occasion, Ravneet Singh Phokela, Chief Business Officer, Ather Energy, "Karnataka has always been one of our strongest markets and we are keen on rapidly expanding our retail footprint in the state in the coming months. The EV revolution has been substantially aided by a constant growth in consumer interest and exponential demand for electric vehicles, particularly in Tier 2 and Tier 3 cities. To address this rising demand, our entry into Belgaum marks the launch of Ather Energy’s fourth city to have an experience centre in Karnataka after Bangalore, Mysore, and Hubli. We are delighted to extend our partnership with the Bellad group as we start operations in Belgaum. They have done a great job in delivering the Ather experience to customers in Hubli and we are looking at replicating that success in Belgaum."

Agastya Bellad, Director, Bellad Group said, “We are delighted to partner with Ather Energy again to drive EV adoption in Belgaum. Ather Energy has built a sustainable, high quality and well-performing electric vehicle from scratch along with the supporting charging infrastructure. We have been receiving a great response from customers at the Hubli EC and have already clocked 700 deliveries. We also have customers from Gokak, Athani, Savadatti, Sankeshwar. With the opening of this Ather Space, we strive to provide the best experience to our customers.”

Ather Energy is one of the few OEMs that also invests in building charging infrastructures. The company has installed 2 fast-charging points currently at Ather Space, Belgaum. 

They are planning to add more charging points to strengthen their charging network for smooth and stress-free rides. For the EV owners in the city in the coming months. 

Ather Energy has also signed an MoU with the Government of Karnataka to set up 1000 charging points across the state and Belgaum will be a priority market. 

It will strategically place all Ather Grid locations in key areas of the city to make it easily accessible to EV owners across Belgaum. Ather Energy also helps customers in setting up home charging solutions in their apartments and residences.

The company recently commissioned its second manufacturing facility in Hosur to cater to the growing demand for its electric scooters. The new facility will allow Ather to manufacture 400,000 units per annum, a significant jump from its current capacity of 120,000 units.

The Ather 450X is the most awarded electric scooter available in the country today. Ather Energy designs and builds high-performance and truly intelligent electric scooters that are on par, if not better than the 125cc petrol scooters on the market. 

The cost of ownership for an Ather Energy vehicle is lower than its petrol counterparts over the long term.

The ex-showroom price post the Fame II revision for the Ather 450X is INR 150,604 and INR 131,594 for the Ather 450 Plus. Considering the total cost of ownership of a comparable 125cc scooter, Ather 450X and Ather 450 Plus owners. 

They can now break even their investment in 18-24 months and will begin to save nearly Rs. 2 per km in the years after.  

About Ather 450X:

The Ather 450X is one of the quickest and the smartest scooters in its category and comes in four colours: Grey, Green, and White, along with the limited-edition Series 1. 

The scooter is powered with a 6kW PMSM motor, a 2.9 KWH lithium-ion battery, and comes with 4 riding modes. In addition to Eco, Ride, and Sport, Ather Energy has introduced a new high-performance mode, 'Warp'. 

Ather 450X can go from 0 to 40 kmph in just 3.3 sec in Warp mode, making it the quickest scooter in the 125cc category and the perfect choice to navigate through city traffic. 

The Ather 450X can fast-charge at 1.5km per minute, making it the quickest charging rate in the electric two-wheeler category. Additionally, the electric scooter has a 4G SIM card and Bluetooth connectivity, allowing riders to manage phone calls and music on the touchscreen dashboard. 

The 17.78 cm (7”) touchscreen dashboard comes with a colour depth of 16M and a Snapdragon Quad-Core processor. Ather 450X utilises Android Open Source to offer Google Map navigation, on-board diagnostics, and other unique features like Over-the-air updates, Auto Indicator off, and Guide-me-home lights.

About Ather Energy:

Ather Energy, one of India’s first intelligent electric vehicle manufacturers, was founded in 2013 by IIT Madras alumni, Tarun Mehta, and Swapnil Jain.

It is backed by the founders of Flipkart -Sachin Bansal & Binny Bansal- Hero MotoCorp and Tiger Global. Ather Energy launched India’s first truly intelligent, electric scooter - Ather 450 in 2018, followed by their new flagship offering Ather 450X in 2020. 

Ather has also installed a comprehensive public charging network, Ather Grid, designed and built-in India. With 200+ charging points across India, Ather Grid is one of the country’s largest fast-charging networks for electric vehicles. 

The company’s product line has won 37 awards in design, automotive, and technology categories. With 58 Indian and international patent applications, 109 trademarks, and 118 Indian and International design registrations to its name, Ather Energy aims to provide consumers with the best possible ownership experience. 

Ather Energy currently operates in 24 cities, including Bengaluru, Chennai, Hyderabad, Pune, Jaipur, Kochi, Ahmedabad, Mumbai, Mysore, Hubli and Lu