ASUS unveils Zenfone Live, world’s first smartphone with beautification technology for live streaming videos

Riding high on the success of its Zenfone series, ASUS, the Taiwanese leader in mobile technology, has unveiled ZenFone Live, which is being touted as the world’s first smartphone with hardware-optimised, real-time beautification technology for live streaming videos.

Targeted at consumers who like to do live videos, ASUS revealed the Zenfone Live for Rs 9,999 at a press event in India.

One of the highlights of the ZenFone Live is the new beautification app called BeautyLive that smooths out any blemishes on face in real time. Once a user connects this app to their Facebook account, the settings appear in their Facebook Live video. Users can pick a skin beautification option on a scale of 1 to 10 in this.

Peter Chang, Region Head – South Asia & Country Manager of ASUS India said, “Live-streaming is currently the darling of the social media space, praised by ‘thought leaders’ and ‘gurus’ alike as the next phase of evolution via social networks. With the advent of live streaming capabilities on almost all social media platforms, we realised that our customers needed a smartphone which would enable them to ace their live casts. ASUS ZenFone Live is a result of a stellar combination of innovative technology, consumer feedback, and latest trends.”

ASUS ZenFone Live features a 5-inch HD IPS display with a resolution of 1280×720 pixels. It is powered by a quad-core Qualcomm Snapdragon processor with 2GB RAM and 16GB/32GB ROM. The memory is expandable up to 128GB via a microSD card.

The smartphone is backed by a 2,650mAh battery, which claims to offer up to 16 hours of standby time and up to 471 hours of talk time. It features dual-MEMS mics for clearer chat as well as the five-magnet speaker with the smart amplifier.

On the camera front, the smartphone sports a 5MP camera on the front with 1.4 um pixel size, LED flash, auto-focus, and 82-degree field of view. The rear camera is 13MP with PixelMaster technology, f/2.0 aperture and 5P Largan lens.

ASUS ZenFone Live measures 141.2 x 71.74 x 7.95 and weighs 120 grammes. The smartphone runs Android 6.0 Marshmallow along with company’s ZenUI 3.5 skin. The ZenFone Live supports hybrid SIM slot. Connectivity options include WiFi 802.11b/g/n, Bluetooth v4.0, WiFi Direct, GPS, A-GPS, GLONASS, Micro USB and a 3.5mm headset jack. It supports Accelerator, E-Compass, Proximity and Ambient light sensors