Astrum unveils a dedicated Innovation Centre to provide end-to-end solutions in India

Astrum unveils a dedicated innovation centre as a part to drive customer transformation agendas in India.

Speaking about the Innovation centre, Manoj Kumar Pansari, Chairman and Managing Director said, “Today, we stand as a developing new technology brand and our vision is to stand as the No. 1 accessories brand in the world. With this, we are focusing on Indian market by tuning the products to suit Indian requirements. Our R&D will cover the complete process from concept to production of the ideas.”

Yogesh Dhandharia, who has been appointed as the Director for Astrum Innovations India, has a distinctive and unique blend of capability and experience both in technology and general management, having played a lead role in opening the innovation centre. He brings this experience to Astrum, where his deep knowledge in IT and software will be essential to its success.

“Every business needs to be secure by design and I am excited to take up this new role to help strengthen the research and development capabilities of Astrum, which will go a long way in further establishing our leadership position and speed up innovation for our customers,” added Yogesh Dhandharia, Director of Astrum Innovations India.

Apart from the launch of R&D centre, Astrum has also; with an investment of Rs.100 Cr is setting up a manufacturing plant at Tirupathi, Andhra Pradesh. With its current portfolio of 1000+ products across 40+ categories, will further focus to extend its portfolio in audio devices, LED lights, accessories for mobile, computer components, gaming devices, etc. With this venture, nearly about 1000 new job opportunities will be created.