Assam Poll: Political Campaigning via Social Media

Political campaigning for the second phase of polling in Assam might be over as per Election Commission rules, but Congress and BJP are in no mood to leave the battle ring. The two national parties have taken to " target="_blank">Social media to make some last minute brownie points using music videos and caricatures to showcase their progress and failures of the opposition parties.

Dwijen Sharma, social media in-charge, Congress said, “The BJP has always made false promises. They failed to live up to the promises made by Narendra Modi. The music videos that are being circulated will help the people know about the Congress initiatives and will help the party to win. People always trusted the Congress and will do that again.”

The party sees social media as a potent tool in its campaign trail and hopes to reap rich results for the same in the poll results.

"The BJP has always made baseless allegations against the Congress. It is not going to help them. People are getting to know about the things we did for them. The online presence of the Congress is surely going to help them," Kishore Bhattacharya, senior spokesperson of Assam Pradesh Congress Committee said.

The videos that garnered a lot of publicity and traffic from online users were however brushed off by BJP who looked little concerned by the Congress moves and alleged that the Congress cannot win by merely circulating photographs and videos of their (Congress) progress online.

“The Congress cannot come back to power. Whatever they have shown in the video is false and baseless. There has been no development in the state whatsoever and am sure the public is going to choose the BJP for a change this time. The videos are in no way going to help the Congress win," JagadishBhuvan, senior spokesperson of the BJP said.

With so many more state elections around the corner, Indian politicians’ love for social media is only expected to grow by leaps and bounds.