Aspire Systems Launches AI-driven Customer Intelligence Framework for Banks

Aspire Systems has launched an AI/ML driven framework customer intelligence framework,  imagyn.ai to provide insightful customer engagements for banks and financial institutions.

imagyn.ai transforms account-centric legacy systems to client-centric producing intuitive interactions with customers. To achieve intuitive customer interactions, the framework channels all perspective information like account history, transaction details and customer profile into creating a one true version of each banking customer. Key services within the loosely coupled framework include Data Optimizer, Customer 360 degree and Customer First.

Poor data quality and customer segmentation are one among the many challenges banks face today. “The greatest challenge banks face today is the lack of clean, consistent and precise data. The amount of data banks derive from their customers is erroneous but deriving the right insights from them has always been a trial”, said Anand Subramaniam, Head, Artificial Intelligence Practice, Aspire Systems.

imagyn.ai helps banks to have all possible information about customers in one place, which in turn helps the bank to suggest customized products based on customer preferences. “The high rates of customer attrition are pushing banks to embrace the customer centric approach to enhance trust and loyalty among customers. Imagyn.ai helps build long-term customer engagements and can reduce churn rates drastically,” said Srini Peyyalamitta, Head, Banking and Financial Services, Aspire Systems.