Apple revamps web interface of App Store with new iOS like design

Apple has rolled out a major redesign for the web interface of the App Store. The new design takes inspiration from the App Store in iOS 11 which offers larger images, a focus on curation and reviews, and more.

On the new webpage, you’ll see a larger app heading, preceded by “This app is only available in the App Store for iOS devices.” 9to5Mac first spotted the change.

The 9to5Mac report stated, "Previously, the web interface used the old square interface of screenshots from older iPhone devices. In the case of screenshots from apps that are not optimised for iPhone X, Apple still shows the older images."

At the top of every page is an oversized app icon that sits next to the app's name, developer, star rating and purchasing information, similar to past App Store Preview iterations. Here users can see an app's price and whether the title offers in-app purchases.

A "What's New" section complete with version history logs is positioned below the description, followed by customer reviews, detailed app information like file size and supported languages, Family Sharing support and a "You May Also Like" section dedicated to similar apps.

The new design of the App Store is much more streamlined and makes clear how apps can be downloaded on an iOS device.

The design change to the web interface follows the company's decision to remove the App Store from the iTunes desktop application. Apple rolled out a similar redesign for Apple Music on the web last year.