Apple launches red iPhone 7, $300 iPad and a video editing app, Clips

Apple is celebrating its 10-year partnership with Red, an organisation that aims to combat Aids by launching special red variants of its iPhone 7 and 7 Plus. Some profits from sales of the phones will go towards Red. The new devices come with a bright red matte finish and a silver Apple logo on the back of the device. They would be available in 128GB and 256GB variants and will start with a price tag of $749.

Apple has also updated the iPhone SE smartphone with new internal storage - 32GB and 128GB, with price starting at $399. Until now, the smartphone was available in 16GB and 64GB internal storage options. The next in line is Apple's new 9.7-inch iPad that sports an aluminium unibody enclosure and a Retina display with 2048x1536 pixel resolution.

With Silver, Gold and Space Gray colour variants, the new iPad is powered by Apple's A9 chipset with 64-bit architecture, along with the M9 motion co-processor. The device starts at $320 for the 32 GB version with a 128GB variant for $459.

Besides the upgraded devices, the Cupertino giant is also launching a new standalone video editing app, Clips with sharing functionality. The app is being projected as a middle ground between iMovie and Memories (the slideshow feature in Camera) in terms of usability that allows users to combine video clips, photos and music in a single video. These videos can be then shared with other iOS users via Messages app, Instagram, Facebook and other social networks.

Interestingly, Clips also includes a feature called 'Live Titles' that creates animated captions and titles using just the user's voice. It's possible to add comic book filters, speech bubbles and other effects to the Live Titles.

"Clips gives iPhone and iPad users a new way to express themselves through videos, and it's incredibly easy to use," said Susan Prescott, Apple's vice president of Apps' product marketing. "The effects, filters and amazing new Live Titles we've designed for Clips let anyone make great-looking, easily shareable videos with just a few taps," she further added.

The app also has pre-loaded music tracks to choose from, which are automatically adjusted to match the length of the video.

Apple hasn't given any launch date for the app, but it’s set to arrive sometime in April. It will be available as a free download for the iPhone 5s and later, the iPad and iPod touch.