Apple launches new TV 4K, shipping starts September 22

Besides three new iPhone models, an LTE-enabled smartwatch, Apple's CEO Tim Cook also unveiled a new generation of its streaming device- the Apple TV 4K at the Steve Jobs theater yesterday.  The Apple TV 4K offers two new features- High Dynamic Range(HDR) and high-resolution support of 4K.

The new Apple TV will also support the premium Dolby Vision format, which adds a layer of extra scene by scene information TVs can use to improve the way they present Dolby Vision-encoded HDR content.

Inside the Apple TV 4K is A10X Fusion, the SoC the company previously used in its mammoth iPad Pro tablet. The Apple TV works with iPhone and iPad, letting people watch photos and videos from their portable devices on the big screen.

The biggest feature in the Apple TV 4K is that you will be getting 4K movies from iTunes. Also, Apple won't be charging anything for the 4K movie purchase from iTunes. Apple TV 4K is priced at $179 for the 32GB version and $199 for the 64GB version and will be available to order from September 15, with availability from September 22. Apple TV 4K price in India is Rs 15,900 for 32GB and Rs 17,900 for 64GB.

Apart from the Apple TV 4K, the tech company also launched the Apple Watch Series 3, iPhone 8, iPhone 8 Plus and the iPhone X.