Apple to announce red variants of iPhone 8, 8 Plus

Apple is rumoured to unveil a red colour variant of iPhone 8 and 8 Plus today. The new variants will be part of the company’s partnership with Red, an advocacy group dedicated to combating HIV/AIDS in Africa.

MacRumors reports that a memo has been distributed to Virgin Mobile employees that confirms the iPhone 8 and iPhone 8 Plus (Product) Red Editions will be listed by the carrier on Monday, April 9. The new models are said to be initially available for preorders, though their availability details are likely to be revealed through a press release later today. The memo notably doesn't specify any information about an iPhone X (Product) Red Edition. However, the company could launch the (Product) Red Editions of all three new iPhone models to support (Red) this year. Other reliable sources, including Bloomberg's Mark Gurman, have confirmed the arrival of the (Product) Red iPhone family - without mentioning any details about the launch price and availability.

Previously, the iPhone 7 and 7 Plus were launched in red colour variants to support (Red), an organisation that raises awareness and funds to help eradicate HIV/AIDS in Africa.

Product Red was founded in 2006 by U2 frontman Bono and ONE Campaign activist Bobby Shriver and licenses its name to other private companies to highlight efforts to combat HIV/AIDS in eight African countries: Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia.

To recall, the company launched the iPhone 8 and iPhone 8 Plus along with the anniversary edition iPhone X.