Ankit Nagori invests in online fashion discovery platform Wooplr

Former chief business officer at Flipkart and co-founder of healthcare start-up CureFit, Ankit Nagori has invested an undisclosed amount in the online fashion discovery platform Wooplr.

With this investment, Ankit Nagori will join Wooplr’s board of directors.

Ankit Nagori said, "Wooplr’s focus on select top quality fashion brands is a step in the right direction. What excited me about Wooplr is the fact that they are building a fundamentally unique marketplace that combines the influencer-led format of shopping and the discovery of unique new brands."

"I see that brands are considerably changing their marketing strategies and influencers are becoming an important part of this new approach to reach out a young and dynamic audience," he further added.

Wooplr helps users to discover new products from local stores around them through recommendations from friends and other social influencers. The platform, currently with 200 brand partnerships, works with private labels of various marketplaces such as Koovs, Nykaa and standalone fashion brands like FabAlley.

Based upon the shared content and various other parameters like location and interests, it presents a personalised, curated feed of fashion products to help users get to know about fashion products in local stores.

Arjun Zacharia, founder and chief executive officer at Wooplr, said, "Ankit has seen the evolution of our social commerce platform and his joining the board at this point is, for us, definitely a big win for Wooplr. His vast experience of building India’s biggest fashion marketplace at Flipkart made him the right person to have along on our journey, to change the way fashion discovery is done."

Wooplr recently raised $8 million in a fresh fundraising round led by Sistema Asia Fund, Amereus Group and existing investor Helion Ventures.