Amazon takes homegrown Titan into the US market

BANGALORE, INDIA: Homegrown watch and accessories brand, Titan has partnered with e-commerce giant Amazon, to make foray into the US market. Through this collaboration, Titan watches will now become easily available to US and overseas Amazon customers eventually, through its Global Selling Program.

Titan is available in 30+countries through traditional and online channels and this is the first time it has chosen to take the online route to enter a new market.

Ravikant, CEO, Watches and Accessories, Titan Company Limited said, “Somewhere in the world a Titan watch is being purchased every three seconds. While this is a reflection of Titan’s popularity, it is also propelling us to expand our boundaries. We are certain that we will be able to offer value for money to our mainstream online global consumers seamlessly through this partnership.”

Apart from watches, Titan will also launch its wide range of Fastrack accessories and further plans to add additional products to Amazon’s global marketplaces. , strengthening the brand and emphasizing the integrity that the Titan name has always stood for.

“Since its inception in 2015, our Global Selling Program has grown multifold and has been constantly taking ‘Made in India’ products global. We are delighted that the program is enabling emerging companies as well as iconic Indian brands such as Titan to leverage the opportunity to access a large base of hundreds of millions of Amazon customers.” said Gopal Pillai, Director & GM, Seller Services, Amazon India.

Launched in India in May 2015, Amazon’s Global Selling Program facilitates easy, simple and convenient access for all Indian sellers - including entrepreneurs, SMEs, manufacturers as well as large brands – to sell their products to consumers across the globe. The program has witnessed a 70% increase in seller base as compared to last year with a total of over 23,000 Indian sellers currently on the platform selling globally across Amazon’s 10 global marketplaces.

The program offers a comprehensive suite of end-to-end solutions that include assisting sellers with imaging, logistics, tax advisory and remittance. To enable sellers familiarize themselves with the tastes and preferences of the local country and to launch relevant selection, Amazon’s global selling team also help sellers understand the demand patterns in various countries. The team also gives guidance on how sellers can improve discoverability of their products on each marketplace.

The e-commerce giant has previously launched products from Indian brands such as Biba, Fab India,  Chandrika, Himalaya, Manyavar,  Amul, Liberty and Organic India to name a few.