Amazon India partners FIEO to train sellers about e-commerce

Amazon India has partnered with the Federation of Indian Export Organisations (FIEO) – South Zone to train merchants on selling products on online platforms.

FIEO is the country's apex body of export promotion. Under the partnership, entrepreneurs manufacturing, retailing and exporting products will be educated on the digital business opportunity, brand building, documentation, listing methodology and Amazon services, a statement said. This includes categories like home textiles, kitchen linen, leather accessories, leather shoes, apparel, home decor products, incense and essential oils among others.

According to Amazon India, South India has seen an almost 100 percent increase when it comes to the number of global sellers in the last couple of years. "Starting with the textile hub of Coimbatore, these workshops will be held in Chennai, Karur, Bengaluru, Madurai, Vijayawada, Tirupur, Nilgiris District, Hyderabad and Kochi over the next two months," the statement said.

Amazon also offers guidance on the type of deals sellers can offer, the kind of advertisements they can run on these platforms and how they can use social media channels to drive awareness about their listings on the various marketplaces.

"Our partnership with FIEO will help Indian exporters take their 'Made in India' products to millions of active customers across the globe," Amazon India Head Global Selling Abhijit Kamra told PTI. Over 20,000 sellers today from India currently sell over 45 million products through 10 global Amazon marketplaces.