Airtel's strategic partnership now brings Hotstar content on Airtel TV app

NEW DELHI, INDIA: Bharti Airtel, and Hotstar today announced a strategic partnership to bring the latter's digital content portfolio to Airtel customers.

All content on Airtel TV app is free for Airtel Prepaid and Postpaid customers on a promotional basis till June 2018. Before this, Airtel also offered its Postpaid customers with an Infinity plan of Rs 499 or above- a one year Amazon Prime membership, worth Rs 999, which includes unlimited access to Amazon Prime Video.

Hotstar’s content library comprising over 100,000 hours of content, in 9 languages comprising live sports and the best of Indian cinema and TV shows from channels across the Star network will now be available to all Airtel customers for free through the Airtel TV app. This will include shows from 22 channels and over 3000 hit movies and shows.

Sameer Batra, CEO – Wynk said, “Airtel TV’s new version has received an extremely positive response from users and we will continue to bring exciting content and in-app innovations to delight them.”

Ajit Mohan, CEO – Hotstar, said, ‘Airtel has among the widest consumer footprints in India and with our expansive content library, comprising rich programming that can cater across age groups, geographies, and interests, there are natural synergies and we are very excited about this partnership.’

With the new partnership, Airtel TV now has access to 350 plus LIVE TV channels and close to 10,000 popular movies and shows from India and abroad.