Airtel's 'Baahubali' plan to take on RJio

While Reliance Jio is resorting to unending offers to lure customers to its network, arch rival Airtel has devised a new 'Baahubali' plan to prove its mettle in the telecom industry.

Bharti Airtel has partnered with ‘Baahubali 2 – The Conclusion’ to roll out special products for the fans of the forthcoming epic mythological film. A range of Airtel ‘Baahubali 2’ products were unveiled by the upcoming film’s star cast today to add to the excitement around the arrival of one of the most anticipated films in the country.

The telco launched a special Baahubali-2 4G SIM with free 4G data benefits to enable customers to experience the epic drama on its mobile network and has also launched 4G recharge packs.

“As India’s largest and fastest mobile network, Airtel is thrilled to partner with ‘Baahubali 2’ to deliver an exciting experience to our customers. We invite Baahubali fans to get up close with the epic on their smartphones with Airtel and enjoy great content backed by a superior mobile broadband experience,” said Raj Pudipeddi, Director – Consumer Business & Chief Marketing Officer, Bharti Airtel.

Customers can also enjoy content like the making of the film and a host of such other videos from the film on Airtel Movies. What’s more, Wynk Music – the OTT music app from Airtel, will have the star cast of ‘Baahubali -2’ as ‘Guest Editors’ on the app and users can enjoy specially curated Playlists.

Additionally,  Airtel will introduce an online engagement program across various digital platforms to bring the exciting world of Baahubali closer to its consumers. An outdoor campaign will also be live soon making the movie and Airtel 4G come alive across customer touch points in the country.