Airtel has announced a partnership with Celkon to offer a full touchscreen 4G smartphone at an effective price of just Rs 1349. The partnership is part of Airtel’s ‘Mera Pehla Smartphone’ initiative, under which Airtel plans to collaborate with device manufacturers to bring smartphones at the price of a feature phone.
The ‘Celkon Smart 4G’ (which has a current market price of approx. Rs 3500) comes with a four inch touchscreen, dual SIM slots and FM radio. The Android powered 4G smartphone offers full access to all apps on Google Play Store, including YouTube, Facebook and WhatsApp. The device will come preloaded with MyAirtel App, Wynk Music and Airtel TV to add to the online experience of customers. It comes bundled with a monthly pack of Rs 169 from Airtel, which offers generous data and calling benefits.
To avail of this offer, a customer needs to make a down payment of Rs 2849 for the 4G smartphone and make 36 continuous monthly recharges of Rs 169. The customer will get a cash refund of Rs 500 after 18 months and another Rs 1000 after 36 months, taking the total cash benefit to Rs 1500.
In case the customer does not wish to opt for the Rs 169 bundled plan, she/he has the flexibility of doing recharges of any denomination and validity as per individual requirements. However, to claim the cash refund benefit, recharges worth Rs 3000 must be done within the first 18 months (to claim the first refund installment of Rs 500) and another Rs 3000 over the next 18 months (to claim the second refund installment of Rs 1000).
The ownership of the smartphone is completely with the customer and there is no need to return the device to Airtel/Celkon at any point to claim the cash benefit. ‘Celkon Smart 4G’ is available at all leading mobile stores. Customer can purchase the smartphone from any of these stores and get the prepaid recharge done from any Airtel retailer. After sales support for the device will be provided by Celkon through their service network.