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BANGALORE, INDIA: Huawei and Infosys come up with a Smart Stadium Solution to provide high-speed Wi-Fi access and smart services for users in stadiums and exhibition centers.
With rising mobile consumption and rapidly advancing digital marketing standards, Internet services alone are inadequate to meet the requirements of stadium operators and the spectators for a seamless experience. Stadium operators need end-to-end solutions, including wireless networks and innovative services.
This need for better connected stadiums has brought Huawei and Infosys together. Till date, Huawei has deployed Wi-Fi networks in more than 20 famous stadiums worldwide.
The new Smart Stadium Solution integrates Huawei’s Agile Network and Infosys’ Entertainment Experience Platform. Some of the services the solution offers are:
- Single sign-on to Wi-Fi and in-stadium services
Logging on to the Wi-Fi network through a mobile app is the single authentication for end users, enabling them to avail a variety of online services. The app becomes a platform offering services for in-stadium engagements like social media, campaigns, shopping, along with a host of other services
- Location-based campaigns
According to the terminal location obtained by the WLAN network, a user’s app can receive relevant location-based information such as special offers and exhibition center services
- Contextualized and targeted marketing
The Infosys Entertainment Experience Platform combines the physical and the digital to provide personalized, scenario-specific content
- Multi-tenant platform
The platform supports multiple locations and operators at the same venue. The cloud-based platform is scalable, reliable and can offer both B2B and B2C services
Ma Da, General Manager for Agile Network Solution, Huawei said, “The critical point of the Smart Stadium Solution is to link all people, games, terminals, and displays in the stadium through a fully connected wireless network.”
Sudip Singh, Senior Vice President and Global Head, Engineering Services, Infosys said, “This joint global solution will deliver a truly engaging end-user experience while unlocking significant business opportunities to entertainment center owners and event sponsors.”