5 platforms to boost your business on social media

Social media emerged as a strong tool to network with your friends and peers. But gradually, the medium is being leveraged by small sellers for business purpose. A Facebook shop, Instagram Page, or a whats app group, these are not a new concept anymore. There are more than two billion social media users worldwide, representing a global rate of around 28 percent of total digital users. Starting from setting shops on Facebook to selling on Whats app group, social channels are helping as a platform to take their business on social media. While a platform is a crucial element, a seller selling on a social channel would require other tools to facilitate their business.

With an objective to boost the SME segment on social channels, many Indian companies are offering tools for shipments, account management, etc to these small sellers.

If you are selling on social channels, here are few companies you can look at to boost your business on social media.

Shiprocket for Shipments

Shiprocket is a data-driven logistics aggregation platform which automates logistics for small business in e-commerce sector. With the help of new age technology such as data analytics and AI, the start-up helps in recommending the best shipping partner to sellers.

The platform has integration with several leading and specialized logistics partners such as Delhivery, Xpressbees, FedEx, Blue Dart, etc to provide seamless logistics services. It has the largest network reach in India with 26,000 pin codes available for pickups, deliveries and COD.

Shiprocket’s CORE (courier recommendation engine) is the first of its kind. It optimizes courier selection on more than 10 variables including shipment weight, pickup and delivery performance, RTO performance, mode and cost. It helps in selecting the most appropriate courier partner and mode for each seller’s shipment that is processed on the platform.

LendingKart for Payments

LendingKart Technologies Private Limited is a fin-tech start up in the working capital space. The Company aims to transform small business lending by making it convenient for SMEs to access credit easily. The Company uses technology and analytics tools, analyzing thousands of data points from various data sources to assess the creditworthiness of small businesses rapidly and accurately. The Company has developed technology tools based on big data analysis which facilitates lenders to evaluate borrower’s credit worthiness and provides other related services.

Khata Book for account management

Khata Book (Ledger Account Book) to replace your traditional bahi khata by new digital ledger cash book. It is 100% Free, Safe and Secure for all types of businesses to maintain their customers' accounts. Traditional bahi khatas require users to spend hours tallying and recording transactions physically. Khatabook automatically takes care of all your accounting needs, giving you time to do what you love most. With Payment Reminders feature, an automatic SMS is sent to your customer’s everytime a transaction is recorded against them. This feature has seen our users being repaid rapidly and bring transparency to their business.

Meesho to start your business

Meesho enables small businesses and individuals to start their online stores via social channels such as WhatsApp, Facebook, Instagram etc. Meesho is an Indian-origin social commerce platform founded by IIT Delhi graduates Vidit Aatrey and Sanjeev Barnwal in December 2015. It enables small businesses and individuals to start their online stores via social channels such as WhatsApp, Facebook, Instagram etc. Meesho is headquartered in Bengaluru, India and was one of the three Indian companies to be selected for Y Combinator in 2016. It was also a part of the first batch of Google Launchpad - Solve for India program.