We are inching closer to getting back to as normal as possible. In that case, is there a new venture that you would like to pursue on the side? The first step to reaching a larger audience is to go global. To go global men to go online. But we are not born digital marketing experts. It is a skill that can be acquired. But how do we learn in limited time? I have collected a list of 5 such bite-sized online courses, that you can finish within a week.
Read More: 15+ New Business Ideas after the Lockdown Era
1. Learn how to do Content Marketing with HubSpot
The first step to building a business online is to be able to write. But digital marketing is not all about writing and publishing. You should know how to market the content. When you learn how to market your content, you acquire a large market base searching for the business you work in. The course teaches you how to create compelling content, and become a strategic content marketer. There are 14 videos, 11 quizzes and the entire course will take 6 hours. You can enrol in the course here.
2. Learn how to make a content viral with Coursera
Like I said before, content is the core of any digital business. So, the better you can draft your content, the more chances you have to reach a larger audience. This course explains how things catch on. It will also help you apply these ideas to be more effective at marketing your ideas, brands, or products. The course assures that after the completion, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behaviour to catch on. Enrol in the course here.
3. Understand SEO with MOZ on Udemy
Optimizing a web site for search engines can require looking at so many unique elements. So, SEOs practitioners consider themselves to be in the broad field of website optimization. Since so many elements in SEO intertwine, it is a very broad area. SEO is a never-ending business opportunity. If you are looking to learn basic SEO, this course in only 4 hours long. There are 5 lectures and you can enrol in the course here. To get a certificate, you will have to pay 360 rs.
4. Google will teach you how to advertise a product online.
This Google course will teach you how to create a successful advertising and marketing strategy. It will explain how email marketing, video and display ads can help you reach and attract more of the right customers. It is free, self-paced and the total course lasts for 3 hours. The course will teach the following topics:
- Business strategy
- E-commerce
- Email marketing
- Local marketing
- Social media
- Display and Video advertising
- SEM
- SEO
Enrol in the course here.
5. Marketing business online with Alison
This course covers all paid as well free tricks to sell a product, or service online. From the concept of Marketing to AdWords, the course teaches the basics of Marketing any business online. It is available free of cost and needs only 2 hours to finish the course. Just login here to take this course.
For more genre-specific online courses, visit here.