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BANGALORE, INDIA: On an average, at least one new phone gets launched in India every day. So there is no wonder that mobile phone replacement cycle is also shortening as mobile phone makers continue to woo users with new features, better specifications and a promise of performance boost.
As newer technologies come, consumers are changing their habits and looking to upgrade sooner. A recent survey done by online classifieds platform, Quikr reveals that more than 65% of the users are selling their phone in less than two years, while around 35% sell their phones within just one year.
Mobile advertisement posting on Quikr grew by 216% in 2016 from 2014. Bengaluru, New Delhi, Hyderabad, Mumbai, Jaipur, Pune, Chennai, Kolkata, Ahmedabad, Vishakhapatnam are the top cities in terms of used phone transactions.
But the majority of the active users in the used phone category are from the tier 2/3 cities such as Jaipur, Surat, Indore, Chandigarh, Lucknow, Madurai, Patna, Alwar, etc.
Mid range and high-end phones are more popular in the used phones category, as users keep looking for better phones. 19% of all the phones sold on doorstep and 32% of all the phones sold on Quikr Certified are above the Rs 10,000 price band.
Around 77% phones sold on Quikr are 4G enabled. After Reliance Jio launch introduced people to faster internet the demand for 4G devices has rose significantly and upgrade requirements as well.
Phones with selfie camera is also a big trend. 87% of phones sold had better selfie capabilities.
While Apple continues to be most desired brand in the used mobile category, the fastest selling brands on Quikr's platform are Xiaomi, One plus, Apple, and Motorola. Brands that have seen the highest growth in recent times on Quikr's platform are Xiaomi, Motorola, Lenovo and One plus. Nokia also has seen spike in interest.
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Source: QuikrThe reason that the Chinese brands have grown 2x is because of their competitive pricing. The scenario is not likely to change soon as people will prefer buying second-hand goods from reliable platforms as the gap between needs and income keeps widening day by day.