3 Short Term Digital Marketing Courses from NIT

While the Coronavirus Pandemic has not been easy on us, it has given us ample time to upskill. What better than short term courses to add onto your resume? So, here are 3 courses from NIT in Digital Marketing that will help you learn.

The Digital marketing industry is ever booming. With remote jobs, freelancing, offshoring and semi-automation, any digital marketing role will have a good package even at entry-level. This is because all industries are now moving towards online advertisements. Today, "Content is King" and people are hiring content creators, social media copy creators, etc. So, here are the courses that you can take to learn from scratch, or re-skill/upskill yourselves.

1. Email Marketing from NIT

This program teaches you with hands-on expertise in creating email marketing strategy and building email marketing campaigns. First, the course teaches the basics of digital marketing. Then, it moves towards gaining expertise in email marketing. What will the course teach?

The course will give an overview of digital marketing, its channels, strategies and components. Further, it will give an overview of Social media marketing, its goals, platforms and tools. For Email Marketing, it will teach how to build Email Marketing Strategy, List Acquisition and List Building Strategies, Effective Email Design and Content within. Further, you will also learn how to make reports for an Email Campaign and Email Automation.

This course provides extensive learning with 22 hours of classroom training including the classroom assessment. It has an additional 20 hours of online guided practice for better learning and increased retention. There will be hybrid learning with Weekly Practice quiz questions on the app along with the classroom sessions from NIT.

2. SEO, SEM and Google Certifications Preparation

This course has 4 modules.

• Introduction to Digital Marketing
• Search Engine Optimization
• Search Engine Marketing
• Preparation for Google Certification

Further, you will learn how to run ads on google, effective use of SEO for getting in the search results. The course will also get you prepared for five Google certifications.

This course provides extensive learning with 50 hours of classroom training including the classroom assessment. It has an additional 48 hours of online guided practice for better learning and increased retention. There will also be hybrid learning with Weekly Practice quiz questions on the app along with the classroom sessions.

3. Social Media Marketing

The programme from NIT is designed to make learner conversant with Digital Marketing and proficient in Social Media tools and techniques starting from the fundamentals of digital marketing. You will also learn to create a social media strategy for all social platforms (Facebook, YouTube, Twitter, Google, Instagram, Pinterest, Google Plus). Further, you will learn to build great content that appeals to the audience and scheduling your content for publishing on social media.

Out of these three, the registrations for Social Media Marketing course from NIT will end on 31st July, when the batch starts. Enrol here. The 40-hour long course will start on July 31. The classes will be on every Tuesday, Wednesday, Thursday and Friday from 05:30 PM  to 07:29 PM.

Read More: 5 Indian Government provided free online courses with certificates to do during the lockdown