2015 was watershed year for Indian start-ups: iDay 2016

We are all aware that rapidly growing digital ecosystem is fueling the growth of startups in India. Speaking at India Internet Day (iday) Alan Lam, Managing Director Head of APAC Technology & Media Investment Banking, Credit Suisse said that, Indian start-ups are well funded but then after the last quarter slowdown things are different. The availability of capital will be slow but will always be available for innovative start-ups.

He said, that 2015 was a watershed year for Indian start-ups driven primarily by:

Smartphones

India has crossed USA as the largest smartphone user. This has been made possible because of many local players like Micromax who are providing smartphones at best possible rates. Also, most of the transaction is happening on smartphone platform. This has had a direct impact on the burgeoning ecommerce industry.

Mobile broadband

Internet connectivity is key for any developing internet marketplace. In India, the number of internet users is on the rise and with further focus on internet infrastructure the problem of widespread internet penetration can be solved.

Consumer adoption

We have embraced the new forms of technology like never before. All of us are now exposed to a plethora of new technologies and have readily accepted them. Consumers are adapting to technology and many offerings coming from the e-commerce marketplace. There are repeat buyers who are loyal to one particular brand while there are other buyer's who want the best deal so they keep on surfing the internet for better deals offering heavy discounts.  

Innovation

Companies need to innovate to stay ahead of the curve as competition is cut throat. Brands like AirBnb, Netflix have disrupted the market because their innovation has been consistent with their growth. Similarly, in India we have start-ups like Greyorange which is doing a great job.

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