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ONLINE ADVERTISING

1. What are the various ad options which i can take for a launch campaign?
We have several options ready for you to launch your campaign with us. We will work out a special package for you based on your product/solution requirements. Please mail us for more details on the same to salesciol@cybermedia.co.in or call us at 91-80-41238238.

2. How many impressions can be served per month for my banner?
We can serve up to 40k impressions for your banner per day. It will also be based on the campaign visibility requirement.

3. Define SOV
Its the share of voice for your ads on our website

4. What is the ad serving used and how will the reports be generated?
We use Zedo ad serving and the reports are generated automatically.

5. Can I get access to the reports?
Yes, we can give you an access for the reports

6. What is the formats for the creatives?
Please visit this link to get the ad specification details for the formats.

7. Creative Dateline
The Creatives have to be given in at least 4 days prior to the campaign to ensure the requisite tracking codes are embedded in the same.

8. What is the average click through rate for your banner ads ?
Click through rates are primarily based on the creative and the content. We can ensure to give your ad a CTR of 0.2 and more.

9. How is yield calculated?
The Yield is calculated based on the impressions served per day and the number of clicks that is received.

10. Does CIOL also do the creative for the any campaign?
We can develop the creatives based on your requirement, at an additional charge.

11. What is the maximum ad size for any online option?
Please visit this link to view our ad specifications page for the exact ad size.

12. What are some best practices to enhance or improvise the Click rates?

Innovative and eye catching creatives and content
Regular change of creatives
Sustained campaigns to help in generation of higher recall

13. Contact Person for sending the campaign creatives
You can send in the creatives to our Support and Servicing Team:
Kavita Menon : kavitamenon@cybermedia.co.in

14. What are the payment conditions?
50% payment is made along with the Purchase Order and the remaining 50% payment is made after the completion of the activity

15. What is the procedure for booking the campaign?

Booking of the inventory should be followed by a formal release order(RO) to block the inventory.
Release Order is mandatory to begin the campaign.
Release Order should have the following details:
It should be on the Company Letter Head with number & date.
Activity deliverables; Individual deliverable rate followed by total cost of the activity.
In case of combination of activities like ads, eDMs & so on, the individual cost split should be there.
Additional 12.36% service tax is applicable on gross amount. This has to be clearly mentioned in the RO.
Payment Terms & Conditions.
Signature of the RO releasing authority & seal of the company.

ELECTRONIC DIRECT MAILERS:

1. What is the format in which the mailer needs to be given?
The mailer needs to be given in HTML formats.

2. What is the maximum file size?
The total HTML file size can be up to a maximum 18KB.

3. Can i give the creative on the date of e-DM blast?
The Creative for the activity should be given 4 days prior to the actual blast.

4. What is the procedure for booking the campaign?

Booking of the inventory should be followed by a formal release order(RO) to block the date of campaign.
Release Order is a must to begin the campaign.
Release Order should have the following details:
It should be on the Company Letter Head with number & date.
Activity deliverables; Individual deliverable rate followed by total cost of the activity.
In case of combination of activities like ads, eDMs & so on, the individual cost split should be there.
Additional 12.36% service tax is applicable on gross amount. This has to be clearly mentioned in the RO.
Payment Terms & Conditions.
Signature of the RO releasing authority & seal of the company.

5. Other than the mailer creative, what other aspects need to be sent for e-DM activity?

Two options of subject lines
The sender 'From' Name
Click through URLs where ever applicable

6. Do i get a test blast for the mailer?
Yes, we will send one round of test mailer to the client and upon written approval, the mailer is sent to the targeted database.

7. I have a data capture form in the mailer, can you map it to my ID?
Data will be captured at our end and sent to you on a weekly basis.

8. What aspects to be kept while making the mailer?

HTML File size not to cross 18 KB
No Java scripting on the mailer
No flash animation on the mailer
The Data Capture form to be not more than 5 fields

NEWSLETTERS

1. Which Ad Options are available in each of the Newsletters?
All newsletters have the ad options of Top Banner and Panel Ads.

2. What is the minimum booking mandate?
At least a minimum of 4 inserts has to be booked per newsletter per slot.

3. What are the ad specs for each of the options?
File size of the creative for the Top banner can be maximum up to 12 kb
Creative for the Panel Ad can be maximum up to 8 kb

4. What is the file format in which ad creatives need to be given?
The Creative have to be in .gif format only.

5. Other than the Creative, what other aspects need to be given?
- CLick through URLs where ever applicable

6. What is the Creative submission dateline?
The Creative to be given 3 working days prior to the scheduled activity date.

7. What aspects to be kept while making the mailer?
Please note:

Loop Limit is forever/continuous
Creative tags cannot be used

8. Please provide details of the Campaign Booking Schedule.

Booking of the inventory should be followed by a formal release order(RO) to block the inventory.
Release Order is mandatory to begin the campaign.
Release Order should have the following details:
It should be on the Company Letter Head with number & date.
Activity deliverables; Individual deliverable rate followed by total cost of the activity.
In case of combination of activities like ads, eDMs & so on, the individual cost split should be there.
Additional 12.36% service tax is applicable on gross amount. This has to be clearly mentioned in the RO.
Payment Terms & Conditions.
Signature of the RO releasing authority & seal of the company.

CASE STUDY/WHITE PAPERS

1. What is the format in which case study/White papers need to be given?
The Creative has to be given in .pdf format

2. What is the Creative submission dateline?
The Creative has to be given 3 working days prior to the activity

3. Will you capture details of who downloaded my White Paper / Case Study?
Yes. The data will be captured at our end and sent to you on a weekly basis.

4. Other than the case study, what other aspects need to be given?

A brief overview of the case study
Logo of the client
Data capture form( if any) to be not more than 5 fields

5. Please provide details of the Campaign Booking Schedule.

Booking of the inventory should be followed by a formal release order(RO) to block the inventory.
Release Order is mandatory to begin the campaign.
Release Order should have the following details:
It should be on the Company Letter Head with number & date.
Activity deliverables; Individual deliverable rate followed by total cost of the activity.
In case of combination of activities like ads, eDMs & so on, the individual cost split should be there.
Additional 12.36% service tax is applicable on gross amount. This has to be clearly mentioned in the RO.
Payment Terms & Conditions.
Signature of the RO releasing authority & seal of the company.

CUSTOM SITES

1. What is the format in which custom sites will be made ?
Custom sites will be HTML micro sites for which we need content inputs from the client

2. What are the datelines for the creation of custom site?
Based on the content inputs, the custom site can be completed within 10 days period . This will be post approval of the template from the client

3. What aspects of the content is required from the client?
Other than features of the product/solutions, we require interactive elements such as case study/ white papers, demos for download, web cast to be given

4. I need to know who has visited the custom site?
We will be able to capture the number of page views and unique visitors and the report will be given once in 15 days

5. Will you capture details of who downloaded my White Paper / Case Study?
Yes. The data will be captured at our end and sent to you on a weekly basis.

6. What is the frequency in which the content needs to be updated?
Features, News related content would be updated on a fortnightly basis, we recommend a monthly change in the interactive elements also

7. How will you generate these EOIs?
We have an extensive promotional plan which will be shared upon campaign confirmation

8. Will the EOIs be validated?
Yes, all the EOIs will be validated for contact details and sent to you.

9. What is the minimum period for the custom sites?
Minimum engagement period for custom site activity is 3 months. This period helps you to give better information and get sustained response from the audience.

10. Please provide details of the Campaign Booking Schedule.

Booking of the inventory should be followed by a formal release order(RO) to block the inventory.
Release Order is mandatory to begin the campaign.
Release Order should have the following details:
It should be on the Company Letter Head with number & date.
Activity deliverables; Individual deliverable rate followed by total cost of the activity.
In case of combination of activities like ads, eDMs & so on, the individual cost split should be there.
Additional 12.36% service tax is applicable on gross amount. This has to be clearly mentioned in the RO.
Payment Terms & Conditions.
Signature of the RO releasing authority & seal of the company.