LONDON, UK: The much-hyped announcement of the new Apple iPhone may have been overblown given the new device is largely about adding 3G and GPS capabilities to keep up with key competitors like RIM with its widely deployed Blackberry and other front-running enterprise mobility device manufacturers, Info-Tech Research Group said.

However, it bodes well for wireless carriers investing in 3G networks and beyond, given the new iPhone is 3G enabled and can be used in almost every geography.

"This iPhone will keep Apple in the game and allow them to continue to take market share from other smartphone manufacturers. With the addition of 3G and enterprise functionality, like push Exchange e-mail and remote wipe capabilities, iPhone v.2 is a much more compelling choice for enterprise users," said Mark Tauschek, senior research analyst with Info-Tech Research Group. "The line between consumer and business use continues to be blurred, and Apple looks to be doing a good job of balancing the two usage scenarios."

Along with 3G compatibility and appealing features like GPS, Apple has struck a new deal with carriers that will lead to higher subsidies, which means the new iPhone will start at $199 the world over.

"3G is now virtually ubiquitous in the US with AT&T finishing up its 3G network this month, so Apple pretty much had to come out with a 3G iPhone to keep up," said Tauschek.