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Other than the charges, one needs to pay for the GPRS connection for availing the service. Usually the charge for one-month subscription for all channels is Rs 150. If one needs to avail the service for a day it is Rs 10.
Is 3G a need? All these services are run with 2G and 2.5G services. But what will happen when 3G comes into space? According to Durbha, "One cannot expect the TV clarity or liveliness in this space. However, one has to make certain sacrifices to gain few services like TV in mobiles."
According to BSNL resources, there would be a 15 minutes delay in the relay. However, one cannot deny such claims as nothing could be done more with the available resources. Here is where 3G comes into act. With the presence of 3G, one can get a live video with utmost clarity and a very good speed due to the presence of HSPA. The speed can also overtake the broadband, as 14mbps download is possible.
Service provider's value vs users value Reliance views the value differently. Durbha said, "The customer finds the more value in this service than the service provider, as he is in desperate need of such services. We are interested in catering to those users."
On the other hand, BSNL take this as one of the value-added service along with the other services it provides. But certain things look fuzzy in terms of policies of service providers. The average revenue per user (ARPU) is under threat for every service provider, as India is the only country which enjoys the lowest call tariffs in the world. When VoIP services and other essential services hasn't been completely established, the need for TV in mobiles is under little scrutiny.
The entry of other service providers should have been restricted due to this reason or else they would be waiting for 3G services to get established to have a smooth run. However, the current players services cannot be underestimated nor set aside. This move took by Reliance and BSNL have diluted the risks that were prevailing in industry on providing the services, which were dream till some time but now a reality. The moves have been successful. The entry of TV services on mobile lashed the so-called impetuous image prevailed in the Indian telecom industry.
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