The theme of his presentation was "speed up, curves ahead". Industry players need to speed up to come out of the curves head or risk losing market share to competitors, according to Seiffert.

He cited data to show the explosive growth of wireless communications. By 2009, wireless service revenues in the U.S. will exceed revenues of wireline services. And by 2011, global telecommunications revenues will reach $5 trillion. A big part of the growth will come from Asia, where telecoms revenues grew by 17 percent last year. In Asia, wireless subscribers alone grew 20 percent last year to 1.3 billion, according to Seiffert.

He also focused on the role of the millennial generation, pointing out that they were born into a wireless world and are not afraid of it. "They speak a different language that we need to pay attention to as an industry," he said.

Companies that want to survive in this new market will need to take into account that the new generation of tech users have no brand loyalty, they want personalization, and unless it can be downloaded from the Internet, "they won't use it", according to Seiffert.