BANGALORE, INDIA: Lenovo has launched a new consumer PC brand - "Idea" in India. The new consumer-oriented IdeaPad notebooks and IdeaCentre desktops will complement Lenovo's business-oriented ThinkPad notebooks and ThinkCentre desktops. The Idea range has been engineered for the best user experience with cutting edge capabilities, trendsetting design, and built-in peace of mind.

The Idea range makes a bold design statement with frameless screens, touch-sensitive control surfaces and unique textures. It combines cutting-edge and easy-to-use technologies such as face recognition, Dolby Home Theater surround sound and dedicated gaming controls. The range also comes with Lenovo's legacy of unmatched engineering and built-in peace of mind with features such as One Key Recovery, outstanding durability, the legendary ThinkPad inspired keyboard and an extended battery management feature to customize user-specific battery usage patterns, antibacterial keyboards.

IdeaPad Notebooks

The IdeaPad line delivers notebooks designed for a variety of lifestyles with features integrated across the line such as:

•  Convenient log-in and authentication: Users can make their face their password with VeriFace Face Recognition, a new, convenient way to log into the PC and a host of applications. The combination of the VeriFace software and an embedded camera can recognize a user's face for log-in and help eliminate the need to remember passwords.
•  Fully-loaded entertainment and multimedia: The notebooks are equipped with 4 speakers and a subwoofer creating the Dolby® Home Theater, which delivers exceptional surround sound for movies, videos, music and games and offers a cinema-style experience for listeners through the PCs multiple speakers (most models have five speakers). Lenovo's Multimedia Control Center provides an excellent multimedia experience with easy-to-use software to play movies, listen to music and view photos. With touch sensitive controls, users can quickly select among multimedia choices, volume and equalizer.
•  Distinctive look and design: Lenovo notebooks set the trend for stylish design in blue, red or black and with smooth, weave or raised textured top covers. Frameless screens provide a unique viewing experience in addition to an impact-resistance screen.

In addition to these shared innovations, each notebook offers a number of extra features intended to maximize the experience that the notebooks were designed for, such as:

IdeaPad Y710 - For gaming enthusiasts

•  17-inch widescreen notebook for users who desire a high level of performance for entertainment
•  Game Zone includes enlarged directional buttons for enhanced game play, four user-customizable buttons
•  Halo Lighting - With this a user can set the notebook to emit a different color light from the side bezel and Lenovo logo on the front of the notebook
• Secondary display showing system information such as CPU speed
• Includes a performance control switch with Turbo mode for maximum power, including CPU over clocking, and quiet mode for energy savings
• Hot-swap with 2 hard drives to easily store and transfer data
• Distinctively designed with a smooth blue- metallic finish
• Equipped with Intel Centrino processor technology, ATI graphics, WLAN connectivity, five speakers including a subwoofer

IdeaPad Y510 - The ultimate entertainer

• All-in-one 15.4-inch widescreen notebook
• Dolby 4.1 Home Theater speaker system for enhanced sound output and theatre experience
• Sleek touch-sensitive pad to control the various multimedia features are accessed and controlled
• In-built TV tuner card helps ensure instant television connectivity accentuating the multimedia experience
• Lenovo breaks away from the typical gloss and matt finish and presents a progressively-styled light weave texture for a classy, elegant look in black, textured, linen-like top cover
• Latest Veriface face recognition software that gives users a convenient and secure way to log on to the PC
• One Key Recovery to restore factory preload settings, to provide consumers with a peaceful ownership experience
• The Y510's keyboard offers outstanding feel and durability, inspired by the legendary ThinkPad keyboard, and an extended battery management feature to customize user-specific battery usage patterns
• Equipped with Intel Centrino processor technology, integrated graphics, WLAN connectivity, five speakers including a subwoofer, an integrated camera, battery life indicator and a DVD-RW optical drive

IdeaPad U110 - CES Best of 2008, Las Vegas

•  An ultraportable 11-inch widescreen notebook PC
• Weighs only 1.05 kg and is 0.7 inches deep
• The textured design embedded in its red aluminum alloy top cover blends style and durability
• Extensive computing time with an additional battery
• Equipped with Active Protection System, an air-bag like device that parks the hard drive to help protect data during a fall
• 11.1" back lit LED display

IdeaCentre K200 Desktops - The ideal PC for families

• Lenovo's Bright Vision for eyesight protection
• Also engineered with an anti-bacterial keyboard which uses special materials on the surface of the keys to restrain bacterial growth
• Equipped with Card Reader Support and Dual tone color
• Incorporates Lenovo's vantage technology along with one-key recovery, one-key antivirus, file management and installing drivers and software
• Tool free design and Dust free design

IdeaCentre Q200 Desktops - Living room digital performance PC

•  IdeaCentre Q200 is a living room digital performance PC with a "new form" or "new image"
• Its slim design and style is based on an absolute harmony of straight lines and pure colors underlying the visible world and takes inspiration from the Artist Piet Mondrian
• Boasts of reliability and high quality
• Incorporates Lenovo's vantage technology along with one-key recovery, one-key antivirus, file management and installing drivers and software
• Lenovo's Bright Vision for eyesight protection
• Vista remote control