Microsoft buys television ad tech firm Navic

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Microsoft buys television ad tech firm Navic

Navic will become part of Microsoft's Advertiser and Publisher Solutions Group

Wednesday, June 18, 2008

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NEW YORK, USA: Microsoft Corp said on Wednesday it had purchased privately held digital television advertising technology company Navic Networks.

Microsoft, however, did not disclose terms of the deal.

Navic will join Microsoft's Advertiser and Publisher Solutions (APS) Group, which is responsible for its digital media advertising platform, including television and video advertising.

©Reuters

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