BANGALORE, INDIA: Canon India Pvt. Ltd., one of India's foremost complete digital imaging company, has launched two brand showrooms, the first ever in South India, Canon Image Lounge and Business Solution Lounge. 

These lounges are an all-new concept aiming to provide the most compelling and comprehensive display of Canon's vast range of consumer and business offerings in a non-selling environment, to all kinds of customers, from casual buyers to enthusiasts.

Kensaku Konishi, president & CEO, Canon India, said: " India is a very important market for us. We believe that these lounges will help us to push another 40 percent sales increase this year and help us in achieveing our set target of 700 crores. This is the second of its kind lounge in India. The first being in Gurgaon and we have plans to launch the third in Mumbai."

"Canon Image Lounge is a unique, first of its kind, concept in the South, serving as a guide for the digital enthusiasts by providing a 'before-you-buy' experience and information and we aim to capitalise on the niche created to enhance brand awareness," Konishi added.

Canon 'Image Lounge' will exhibit an entire range of consumer product offerings like printer, scanner, projector, digital camera, digital camcorder and all-in-one device categories under one roof.

Canon Business Solutions Lounge will exhibit a wide range B2B products like copiers, laser multifunctional devices, faxes, document scanners, etc.

Alok Bharadwaj, senior vice president, Canon India, added: "Although there are over 4000 retail points in India, we have noticed that these showrooms fall short in exhibiting all our product ranges. Many a times, customers go unaware that certain range of products exist. So, there is a need for a platform to showcase our products and allowing the consumers to walk in and try our complete range of offerings."

He also announced the launch of Canon ProCentre, the first of its kind in Bangalore, at the National Institute of Creative Communication, to provide training on digital photography for customers. A bike rally was flagged off to promote Canon's lounges.