In Focus - Product Development
As enterprises become more customers driven, the focus has shifted to product development. They are now beginning to realize that an even greater level of opportunity for improvement is available by better managing the digital product definition at every stage in a product's life. There are ever increasing demands to improve innovation, quality and time to market while reducing costs. These circumstances have forced businesses to re-engineer their product development processes. Global Product Development (GPD) has become a reality through off shoring and outsourcing, to leverage the benefits of costs and talent availability around the world. However, newer challenges have emerged. There is a need to collaborate effectively across geographies, various participants including customers and suppliers, time zones, cultures and languages.

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