BANGALORE, INDIA: There is no second thought that the debit crisis has certainly had its toll on Indian economy as well. And its aftermath will be there to be seen for sometime to see. However, unlike the American economy, India still holds the capability to overcome and attain stability soon. But still it will be more of a game for survival and this situation will in turn bring in several trends in the coming days.

Sivakumar Thiyagarajan, president and general manager, managed services, e4e Busiess Solutions, says: "There will be a lot of pressure on cost, credit and money on any industry that sells discretionary products and services, such as the automobile, financial and electronic goods sector. Whereas, on the other hand, non-discretionary product and service sector will not be effected. Because a company needs to have networking product, security, bandwidth and have some of the technology that are essential and cannot be done without."

"So, we are going to see this trend to continue. We don't see a major cut down over there. However, the same corporates will be under tremendous pressure to reduce cost. So what we are going to see is lot of trends," Thiyagarajan opines. 

Trends for the year ahead

"The first trend is that people will move towards low cost models of delivery, which is a given. People who were very adamant about delivering infrastructure management, support services only out of US, will be very open to look at alternate models. It is a given and proven to go to India as it is very cost friendly." 

"Second trend will be that people will become very open about innovative models that are cost effective and appropriately delivered to their customers. Thus voice based and chat based support, which is inherently very cheap will rise into prominence. People might be even open for self-services. They will welcome newer technology deployments, which will reduce cost structure in terms of delivery.

"The third trend will be that people who were not very stringent about revenue generation opportunities will wake up and start looking at it seriously. There are a lot of customers, who when sell products leave a lot of money on the table by either over-delivering or to continue deliver even after a set time period. Thus we will see a rising prominence for revenue generation services. This would call for innovative services models, which can be monetised."

"All of these trends will only bring in more business to us. Moreover as a company we haven't seen any downturn yet. So we are not cutting down our headcounts. On the contrary we are seriously thinking of hiring several hundreds soon and have won a large bid in recent times from one of the largest global software companies," Shiv adds.

What e4e has for you?

e4e's geographical reach and spread gives a certain amount of advantages to our customers. This spread enables us to find the lowest sustainable cost structure for our customers in each of the geographies. So multinational client need not drive their support to a particular geography, which could be costly," Thiyagarajan explains. 

"We provide cost friendly mode of technology deployment for our customers. Moreover, we are working with many of our customers to realise the untapped potential of revenue. When we handle support or infrastructure management services, or managed services we constantly come across opportunities to realise additional potential and create additional services. So we work with our customers to create services products, which are alligned to their solutions in the market-place."

Companies will be adopting newer modes of cost cutting and best utilisation of resources to outbeat others in the game of 'Survival of the fittest'.